Making the decision of where to host your videos can be challenging The good news is that Fitter App integrates easily into the two most popular video sharing platforms, Vimeo and Youtube. So which should you choose? We have listed the pros and cons of each below:
I have been asked to add 3 short informational videos to a new page on the company website. I am trying to figure out if it would be better to embed them directly onto the page (html5) or use Vimeo or YouTube. Which would be better from a Google ranking point of view after the recent Panda updates? If you are a blogger or small business who want to use videos to build a subscriber base and reach a much larger audience, then YouTube will be better for your goals. If you are making a website with membership options or selling courses, then you need more privacy and a top-notch viewing experience. That's when Vimeo is a better choice.
Youtube
Pro #1 - It's free to get started
You don't need to worry about any initial expenses when creating a YouTube account.
Their brand account process allows you to create a specific presence on the platform that can be accessed through a personalised account.
Pro #2 - You can add managers to your brand account
YouTube allows you to add different owners or managers to your account.
Owners are authorised to add or remove listings, edit the brand information, and even respond to reviews. They also have the authority to add or remove managers.
A manager is permitted to perform these functions as well, though they are not permitted to remove listings or handle authorised personnel on the account.
Pro #3 - You do not have video length caps
YouTube permits you to upload a video of virtually any length or size. This allows you to better manage the flow of information that your brand generates on this platform.
Pro #4 - General search listings
YouTube is owned by Google and Google easily and regularly indexes YouTube videos for its general search results.
If you want your video to show up in Google search results, you should have it on YouTube.
Con #1 - There is a lack of presentation control
There are some privacy controls available in YouTube that give your videos some protection against some sharing and embedding practices.
You do not have full control over who shares links to your video, however, which means there will always be a certain amount of risk to assume.
Con #2 - Your competition uses the same search tags
YouTube creates a section of related videos for users to see from your video listing.
These videos are often from competitors because most industries use the same core search tags for their videos. You benefit by gaining more exposure with videos on the platform.
You're also going to provide the competition with more exposure as well.
Con #3 - It requires a marketing push
Many brands stop their YouTube experience after embedding a self-produced video onto their own website. It needs more than this.
YouTube does not generally promote specific videos to the general public. You must include the videos you produce with an overall marketing plan to take advantage of the numerous benefits that video content offers today.
Vimeo
Pro #1 - There isn't the hassle of advertising
Vimeo
Pro #1 - There isn't the hassle of advertising
Vimeo doesn't run advertisements on your videos. You'll be able to run your videos in a way that best suits your brand, with more control over how the videos are shared or embedded.
You can even customize the look of your embedded player to maintain the look of you branding.
Pro #2 - It works with Google Analytics
You'll be able to hook your Vimeo business account into your analytics dashboard to find more insights about who is watching your videos and where they are doing it.
You can add up to 10 team members to your account as well, which makes it much easier to manage your video collections and data.
Pro #2 - You have access to a video production team
Vimeo offers a brand studio team to brands which sign up for a business account. They work with your business to create videos to maximise the impact of your new content.
With the right subscription, you can even hide the Vimeo logo and add your own if you wish.
Con #1 - There is less traffic available
Vimeo currently has 170 million viewers globally, with 42 million viewers listed as being in the United States. Although those numbers are strong, in 2013, YouTube announced that hit 1 billion monthly active users.
If you're looking for a niche audience, Vimeo can work. It may not be suitable for a generalised audience.
Con #2 - You must pay to play
Free accounts are not permitted for businesses wanting to promote their brands. You must have a Vimeo PRO account, which gives you 20GB of video per week.
This plan comes to $20 per month when it is billed annually. If you upgrade to the Vimeo Business plan, it is $50 per month, also billed annually. To remove the weekly upload limits, you must use the Vimeo Business plan.
Con #3 - Even the Premium plan has a capped maximum upload limit
If you spend $75 per month for the Vimeo Premium plan, which allows for live streaming, you're still capped at 7TB of total storage.
You do receive unlimited live streaming, however, which reduces the impact of this potential negative somewhat. Compared to YouTube, however, where all you need to do is verify your information to receive plenty of storage space, some brands may struggle to justify the expenses here.
Youtube vs Vimeo: Which is Better?
YouTube provides a strong platform for brands and businesses who are looking to share information to the broadest audience possible.
Uploads are a simple process, and you can embed your videos with a simple bit of code that YouTube provides you. Just copy the code into your content platform, then publish.
Vimeo provides a strong platform for specific content where sharing expertise may be more important than sharing information. You have more controls over how the videos are displayed and can remove platform branding from the embedded player.
Choosing which one is better is an individualised process. Each business will find their own unique pros and cons to consider.
As you consider your options, keep in mind that there's no reason you can't have your video content on both platforms.
Reference: https://lotops.com/youtube-vs-vimeo-12-important-pros-and-cons-to-consider/
User Base
Vimeo is used by filmmakers, videographers, and other serious professionals from fields that focus on film- and video-making. Creative professionals stand to have an advantage on Vimeo because of peer-feedback and engagement with professionals from their own field.
YouTube is a convenient way for absolutely anyone to upload quick videos of everything from tutoring to home videos to music performances. Although the user base is much more amateurish, YouTube comes with the advantage of having a much larger viewership. YouTube has a reputation for lower quality videos and a higher percentage of videos that are unprofessional or pointless.
The video below highlights the differences between these two sites:
User Experience
The overall appearance of a Vimeo channel is designed to have the feel of a professional portfolio. YouTube has a more cluttered and distracting layout and is less geared toward displaying professional productions. The YouTube channel page does offer some customization options, like banners of varying sizes for different types of screens (desktop/mobile). As there is no time limit on the length of a video, the site is particularly attractive to filmmakers and fans.
Video Playback Quality
File formats
Both Vimeo and YouTube support video files uploaded in the following formats: MPEG, MOV, WMV, MP4, AVI, MKV, MOD, RA, RAM, ASF, Ogg, 3GP, and QT.
Vimeo supports a few additional formats that YouTube does not: 3G2, DIVX, and DV. Conversely, YouTube supports uploading FLV and WebM videos but these formats are not supported by Vimeo.
HD Support on YouTube vs Vimeo
Vimeo supports up to full 1080p HD video, and users can set the default viewing of their videos to HD. Vimeo's bit rate is variable, with a maximum of 5 mb/s. Audio bit rates on Vimeo are up to 320 kbps while YouTube uses 192kbps for its audio playback.
YouTube goes further than 1080p HD for video quality; in 2010 YouTube announced support for 4K video, also known as Ultra HD or UHD, with typical resolution of 3840 × 2160 pixels. Bit rates of up to 5.9 mb/s are possible with 1080p MP4 files, and users can change their settings to play HD whenever they enter fullscreen video that supports it. In December 2014, Vimeo announced support for 4K downloads — Vimeo PRO members and Vimeo On Demand (VOD) sellers can now choose to allow users to download 4K video files. Support for 4K streaming is still unavailable on Vimeo.
Vimeo Vs. Youtube Which Is Better For Your Website Reviews
While videos can be uploaded in HD, they are not played at that setting by default, and many users do not bother with switching their settings. Moreover, YouTube starts with a lower bit rate, which results in the video playing faster (especially on slower connections) but because of the nature of the video, it looks pixelated at low bit rates. The effect this has on video playback quality is best illustrated by an example: watch the same video on YouTube and on Vimeo to compare the playback quality, especially in the first 7 seconds of the video. (Note: Logged in users who have opted to use special settings may not notice a clear difference.)
360-degree Videos
Youtube began supporting 360° spherical videos in March 2017. Two years later, Vimeo announced their support for 360-degree videos in March 2017. While Youtube supports live streaming for 360° videos, Vimeo currently does not.
Vimeo Vs Youtube Pros And Cons
Both platforms let viewers watch 360° videos on their apps and on the web. YouTube also supports a more immersive experience using Cardboard VR, Google Daydream, Samsung's Gear VR, Oculus Rift and HTC Vive, and the Zeiss VR One. Vimeo currently supports all of those platforms except the Oculus Rift and HTC Vive.
Pricing and Limits
Vimeo has a 3-tier pricing scheme:
- Vimeo Basic users pay no fee and are limited to uploading 1 HD video and 500MB of content per week (and at reduced upload speeds), but can still upload 10 standard definition (SD) videos per day. Videos cannot be embedded in HD. Banner ads will appear on their videos.
- Vimeo Plus users pay $9.95/month and can upload 5GB of HD videos per week, up to 260GB per year, and are also able to embed their videos in HD. Their videos are played back free of ads. Plus users have more channel customizations options than Basic users, but cannot add specific branding.
- Vimeo PRO costs $199/year. PRO users can upload 20GB of HD video per week, up to 1000GB per year, and receive faster upload times and banner ad-free playback of their videos. Their videos can also be embedded in HD. Videos are played back ad-free, and there are no banner ads on the page. Users can also create unlimited groups, channels, and albums, and have the option for the Vimeo On Demand distribution service, which offers a 90/10 revenue split. PRO users have advanced customization options for their channel and can add their own branding, and get unlimited HD plays on any device.
YouTube is free, and has no structured pricing plan. Videos are limited to 15 minutes in length for most users, and there is no limit to the amount of videos that may be uploaded or viewed.
Generating Revenue
Vimeo allows users a greater variety of ways to create revenue from their content. Vimeo On Demand (for PRO users only) allows users to sell their videos directly to viewers, keeping 90% of the profits. On demand videos can be viewed on mobile devices and full HD TVs. Another way is the Tip Jar (for PRO and Plus users) that lets viewers leave tips for videos they like or appreciate. The third option (available to all users) is to license their videos through Getty Images for stock content, although this depends on Getty selecting any video for inclusion to the program. Vimeo also recently launched the Brand Creator Fund, which pairs filmmakers with brands to create promotional content on the site. It's a new potential source of funding for filmmakers using the site, but the odds are low of being selected for the program.
YouTube's monetization program allows video uploaders to receive 55% of the revenue generated from advertisements shown with their content, but it usually requires millions of views on a video for the ad revenue to become anything substantial. Another avenue is to create a paid YouTube channel, where users must pay a monthly or yearly subscription fee to view content. A free channel can be converted to a paid channel only once it reaches 10,000 subscribers. Some content creators who have shown a repeated ability to generate large audiences for their videos are being offered product placement and brand promotion deals (funding of which is entirely independent from Google/YouTube). Devin Graham's YouTube channel, devinsupertram is a good example of this new sort of advertising.
Ads
The Vimeo website appearance is clean and free of banner ads. There are also fewer in-video pop up ads. This makes for a much less distracting experience for the viewer. Also, Vimeo's database of movies contains a relatively low amount of commercial videos that promote a product, service, or brand, as only PRO level users are allowed to upload commercial content.
Watching a video on YouTube entails viewing ads before, during, and after the video. Sponsored messages often appear before a video starts, pop up ads appear during playback, and related content videos are suggested after the video ends. While this can be an annoying process for viewers, it also makes YouTube very appealing for advertisers or individuals looking to promote their content. One disadvantage is that similar videos, often from an advertiser's competition, will be suggested to viewers. Users can opt out of ads by going into their channel settings and selecting the option.
Privacy options on YouTube vs Vimeo
Vimeo offers password protection to videos, so they can be shared with friends before setting them as public. This is different from creating a private video on YouTube in that one doesn't need to be logged into the account to view it. You just forward the video to a recipient along with the password to type in. Another special Vimeo feature allows users to protect their content — Vimeo Plus and PRO users are able to restrict which domain names (if any) can embed their videos. With YouTube you can only control whether or not the video can be embedded; you cannot control which specific websites are allowed to embed your videos.
YouTube also has a way of making videos private by allowing access to specific Google users. Which means one has to log in to their G+ account to watch the video. Alternatively, users can send a link to an 'unlisted' video, and anyone with the link will be able to see the video. This action, however cannot be undone, i.e. once a video is shared, you cannot deny access to some users without removing the video itself.
Apps and Sharing
Vimeo has an official iOS and Android app, which allows users to manage their videos, search and view the entire Vimeo library, and to share videos via social networks. Vimeo has built in sharing options for Facebook, Pinterest, Tumblr, Google+, Twitter, Reddit, and provides a link to embed. Plus and PRO users can embed their content in HD and have the option of setting the playback default quality to HD. One of Vimeo's standout features is Dropbox integration, allowing automated uploads from Dropbox to Vimeo.
YouTube also has official iOS and Android apps that offer functions similar to those of the Vimeo apps. The YouTube app also allows users to perform voice searches for videos. YouTube videos have built in sharing options with all of the sites Vimeo offers, plus LinkedIn, Blogger, and some international sites, as well as embed links. Youtube's massive popularity and fast playback has made it the go-to platform for uploading videos through other applications (like iPhoto, F-spot, iOS photo gallery, Android camera apps) or embedding videos on websites.
Viewership
Vimeo has nearly 20 million members and receives 100 million unique visitors each month. And although Vimeo's viewership is dwarfed by YouTube's numbers, the site attracts the elite and a niche crowd that appreciates the higher quality videos and cleaner layout, such as indie film makers and extreme sports videos. Vimeo Plus and PRO accounts offer advanced analytics tools that are highly praised by users. This video gives a glimpse of Vimeo analytics offer:
YouTube is by far the most popular video hosting site in the world, receiving more than 1 billion unique visitors every month. In fact, it even functions as the world's second most popular search engine. The fact that almost 100 hours of video are uploaded every hour means that there is a lot of content competing for views. YouTube also offers in-depth analytics for its users, as shown in the video below:
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